At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you’ll be the brain behind the ads: turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn’t just look good — it converts.
You’ll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.
What You’ll Do
Creative Strategy & Performance Alignment
- Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps.
- Use customer psychology, research, and competitor insights to shape messaging that hits.
- Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.
Briefing & Production Oversight
- Own the creative briefing process (designers, editors, copywriters, UGC actors).
- Deliver sharp, structured briefs that speed up execution and kill misalignment.
- Oversee quality of assets, give clear feedback, and iterate fast.
- Test multiple formats: UGC, motion, static, multi-frame, interactive.
UGC & Creator Strategy
- Scout, brief, and manage UGC creators aligned with Papa in Shape’s goals.
- Build a pool of creators by vertical and scale collaborations.
- Ensure smooth integration of UGC into ads with the media team.
- Track UGC performance and double down on what converts.
Performance Reporting & Optimization
- Apply test-and-learn frameworks to messaging, visuals, and formats.
- Deliver post-campaign creative reports with actionable insights.
- Work closely with analytics & media to tie creative directly to business results.
Trend Scouting & Innovation
- Keep a constant eye on new ad trends, formats, and hooks.
- Build a swipe file and concept library to speed up ideation.
- Push bold ideas that differentiate Papa in Shape from the competition.
KPIs You’ll Own
- Creative Output: 50 statics/month, 8 new video angles/month.
- Performance: CPA < €1,000, CPL < €7, ROAS ≥ 5.
- Process & Quality: 100% of deadlines met, feedback score ≥ 4/5.
What Makes You an A-Player
- Visionary & curious: always spotting and testing new trends.
- Creative leader: guiding editors, actors, and copywriters to top-tier execution.
- Data-driven: reading performance (Meta, Google, Motion, Hyros) to find winning formats.
- Organized & rigorous: juggling multiple projects while keeping quality high.
Who You Are
- 3–5+ years in creative strategy (e-commerce or agency, performance-driven).
- Direct response mindset: you know how to make people click, convert, and stay.
- Fluent French / English
- Fluent in platform nuances: Meta, Google Ads, Motion App, Hyros, Google Analytics, YouTube, Adobe creative, Canva …
- Collaborative: thrive in fast-paced, cross-functional growth teams.
- Balanced: mix creative instinct with data-backed decisions.
