At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you’ll be the brain behind the ads: turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn’t just look good — it converts.
You’ll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.
Creative Strategy & Performance Alignment
Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps.
Use customer psychology, research, and competitor insights to shape messaging that hits.
Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.
Briefing & Production Oversight
Own the creative briefing process (designers, editors, copywriters, UGC actors).
Deliver sharp, structured briefs that speed up execution and kill misalignment.
Oversee quality of assets, give clear feedback, and iterate fast.
Test multiple formats: UGC, motion, static, multi-frame, interactive.
UGC & Creator Strategy
Scout, brief, and manage UGC creators aligned with Papa in Shape’s goals.
Build a pool of creators by vertical and scale collaborations.
Ensure smooth integration of UGC into ads with the media team.
Track UGC performance and double down on what converts.
Performance Reporting & Optimization
Apply test-and-learn frameworks to messaging, visuals, and formats.
Deliver post-campaign creative reports with actionable insights.
Work closely with analytics & media to tie creative directly to business results.
Trend Scouting & Innovation
Keep a constant eye on new ad trends, formats, and hooks.
Build a swipe file and concept library to speed up ideation.
Push bold ideas that differentiate Papa in Shape from the competition.
Visionary & curious: always spotting and testing new trends.
Creative leader: guiding editors, actors, and copywriters to top-tier execution.
Data-driven: reading performance (Meta, Google, Motion, Hyros) to find winning formats.
Organized & rigorous: juggling multiple projects while keeping quality high.
3–5+ years in creative strategy (e-commerce or agency, performance-driven).
Based in Thailand or willing to relocate in Thailand
Fluent French / English
Direct response mindset: you know how to make people click, convert, and stay.
Fluent in platform nuances: Meta, Google Ads, Motion App, Hyros, Google Analytics, YouTube, Adobe creative, Canva …
Collaborative: thrive in fast-paced, cross-functional growth teams.
Balanced: mix creative instinct with data-backed decisions.
100% remote working
Fixed monthly Compensation
Intensive initial training with experts
Tools and training to help you go even further
Three months of health support provided free of charge
Self-employed status - Self-employed entrepreneur
Package for relocation