Performance Manager

  • Freelance
  • Temps plein
  • À distance
  • Marketing

At Papa In Shape, our mission is to redefine how men and women take care of their health, wellness, and appearance. To accelerate our growth, we’re looking for a Performance Manager who will take full ownership of our paid media and growth marketing machine.

Your mission: own performance marketing end-to-end – from strategy to execution – to maximize profitable growth, boost ROAS, and ensure every euro invested delivers measurable business impact.

This role is for someone analytical, structured, and relentlessly results-driven — but also entrepreneurial, treating the brand like their own and eager to help build a bold success story.



Key Responsibilities

Paid Media Strategy & Execution

  • Design, launch, and scale full-funnel campaigns (Meta, TikTok, Google, YouTube, and emerging platforms).
  • Take full ownership of budgets and allocate investments based on business objectives.
  • Build and implement a structured testing roadmap (audiences, creatives, bidding, formats).
  • Align media strategies with Papa In Shape’s overall growth goals.

Data-Driven Optimisation

  • Monitor and analyse KPIs to drive continuous performance improvements.
  • Conduct structured post-mortems to extract insights and refine strategies.
  • Ensure accuracy and reliability of data across dashboards and reports.

Creative Performance Collaboration

  • Work closely with the creative team to produce ads aligned with key KPIs (ROAS, CPA, CVR…).
  • Translate performance insights into clear and actionable creative briefs.
  • Lead systematic testing of formats, hooks, and storytelling angles.
  • Stay ahead of social trends and platform best practices to guide creative strategy.

Budget & Profitability Management

  • Manage budgets with a strong focus on unit economics (CAC, LTV, margin, ROAS).
  • Reallocate spend dynamically to top-performing campaigns, audiences, or platforms.
  • Anticipate ad fatigue and coordinate creative refreshes.
  • Balance growth with profitability by aligning budget decisions with business priorities.

CRO & Post-Click Optimisation

  • Optimise the user journey beyond the click (landing pages, checkout flows, etc.).
  • Partner with CRO/UX teams to maximise conversion rates.
  • Lead structured A/B testing of CTAs, layouts, and funnel steps.

Innovation & Channel Expansion

  • Continuously test new platforms, ad formats, and acquisition tactics.
  • Track competitor strategies and market trends to inform innovation.
  • Scale successful experiments into core acquisition channels.

Process & Operational Excellence

  • Build scalable systems and SOPs for campaign setup, optimisation, and reporting.
  • Automate workflows and reporting to increase efficiency.
  • Document learnings and foster collaboration across teams.



Ideal Candidate

  • 5+ years of hands-on experience in performance marketing, with expertise in paid social & search.
  • Proven track record in DTC/e-commerce scaling, ideally in beauty, wellness, or lifestyle.
  • Mastery of Meta, TikTok, Google, YouTube — both tactical execution and strategic planning.
  • Strong understanding of complementary growth levers (CRM, influencer marketing, CRO, creators).
  • Highly analytical with deep knowledge of unit economics and attribution.
  • Demonstrated success in managing large budgets and driving profitability.
  • Strong communicator and team player, able to influence cross-functional teams.
  • Entrepreneurial mindset: ownership-driven, ambitious, and committed to sustainable growth.



Type : Freelance
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